50th Celebrations
Apple
To mark fifty years of one of the world's most treasured brands, Apple came to Rizer with the simplest brief imaginable: create something magical. What followed was a regional campaign spanning three cities, each built to speak to its audience in a language only that market would recognise. In Sydney, Rizer handed the world's most iconic canvas to the artists themselves. Live on Procreate (a design platform), their work took shape in real time before being projected across the sails of the Sydney Opera House – a single gesture, drawn for a whole country to witness.
Client
Apple
Scope
Creative Direction
Experience Design
Event Production
Format
Stunt
Public Activation
Location
Sydney
Singapore
Bangkok
In Bangkok, a long-standing friend of the brand returned for a first: the debut of CRYBABY as a public activation. Inside Apple stores, guests shaped a character entirely their own. By nightfall, those creations climbed to monumental scale, animated across the full window facade of Apple ICONSIAM.
And in Singapore, the milestone found its home. Rizer opened the doors to Apple's brand-new offices with a celebration built for the occasion – a party as considered and bold as the brand it honoured.
Three cities, three distinct expressions of one idea: fifty years in, still capable of magic.
