Reopening of the Spanish Steps
Bvlgari
Rizer conceived and produced the grand reopening of Rome’s iconic Spanish Steps, transforming a historic restoration into a breathtaking public spectacle.
Client
Bvlgari
Scope
Creative Direction
Experience Design
Event Production
Format
Opening Ceremony
Stunt
Location
Rome,
Italy
At the centre of the experience, a model wearing one of Bvlgari’s earliest creations rose above the crowd beneath a magnificent balloon, her gown unfurling in flight as the restored steps were revealed below.
The reveal unfolded to a moving score performed live by the 100-piece Orchestra di Santa Maria, bringing performance, fashion and cinematic scenography together on one of the world’s most celebrated stages.
More than 100,000 spectators gathered for the occasion. The event captured international attention, generated global headlines and turned a civic unveiling into an indelible cultural moment.
