SEE LV
Louis Vuitton
Rizer brought Louis Vuitton’s global SEE LV exhibition to Sydney Harbour, creating a landmark cultural destination and an opening-night celebration seen around the world.
Client
Louis Vuitton
Scope
Creative Direction of Afterparty
Experience Design
Event Production
Format
Exhibition
Launch Party
Location
Sydney,
Australia
Purpose-built for the six-week exhibition, the 600-square-metre structure stood nine metres tall and housed five immersive galleries on the harbour foreshore.
Almost a quarter of a million visitors explored Louis Vuitton’s past and present through interactive digital experiences, archival objects and contemporary creations from the Maison.
For opening night, guests entered via the red carpet before receiving a private first look at the exhibition and moving into a bespoke transparent marquee framed by the Sydney Opera House and Harbour Bridge.
A surprise performance by RÜFÜS DU SOL was followed by a drone show above the harbour. Within 24 hours, the launch had generated more than 150 million social media impressions.
“It was an absolute pleasure working with Rizer. The team rose to every challenge – no task was too large or too small – and we deeply appreciated their unwavering commitment. Congratulations to the entire team for the vision and for bringing this extraordinary project to life.”
Communications Director, Louis Vuitton Australia and New Zealand
