Wednesday Season Two Launch
Netflix
To launch Season Two of Netflix’s global hit Wednesday, Rizer produced a bold, immersive campaign that combined a large-scale public event with a curated influencer program.
Client
Netflix
Scope
Creative Direction
Experience Design
Event Production
Format
Stunt
Public Activation
Launch Party
Location
Sydney,
Australia
Cockatoo Island became Wednesday Island: a sophisticated gothic world of cinematic sets, live performances and photo moments inspired by Tim Burton’s singular visual language. Fans and media travelled by ferry to explore the public takeover and share it across social platforms.
Alongside the public activation, Rizer hosted high-profile creators and tastemakers from across Asia-Pacific for a multi-day influencer program. Immersive dinners, Drag and Die trivia, pirate ships and abundant content moments extended the campaign beyond the island.
By combining mass participation with influential advocacy, the campaign transformed the season premiere into an unmissable real-world event—and placed Wednesday at the centre of the cultural conversation.
Mediaweek called the activation a new benchmark for promotional events in Australia, noting it surpassed Netflix's own 2017 Stranger Things takeover of the Sydney Opera House.
Dan Barrett for Mediaweek
